Below are some of the top 10 twitter tips for law firms and solicitors looking to get the most from twitter.
For a comprehensive list of the top 50 reasons why law firms and lawyers should be on twitter, see my good friend Michelle Hynes-McIlroy’s blawg. For more detailed tips, of which there are many, I would strongly encourage you to look at Brian Inkster’s The Time Blawg’s post on the Law Firm Twitteratigate and comments therein.
But, for the firms and lawyers starting out or looking to improve their social media presence and capabilities to expand their professional network and develop more business, these should be an ideal starting point which should hopefully foster a love-love relationship with the social media world:-
1. Create at least two twitter accounts, one with firm’s name and one with targeted keywords and/or under your own name as a lawyer #twittertip
2. Edit settings to include a branded logo and background #twittertip
3. Follow and follow-back relevant twitter accounts, perhaps assisted by #twittertip
4. Contribute more than you promote yourself or your firm #twittertip
5. Create lists on twitter accounts using targeted keywords as headings #twittertip
6. Engage with your connections by monitoring your lists or saved searches for relevant keywords #twittertip
7. Embed your firm’s main twitter feed onto your firm’s website #twittertip
8. Use the #ff hashtag on Fridays to recommend your favourite people on twitter #twittertip
9. Follow people who have been recommended by your connections #twittertip
10. Last, but certainly not least, connect as much as possible by commenting and retweeting but don’t just rely on an RSS feed from your firm’s website and don’t spam eg via mentions or DMs #twittertip
Twitter Marmite image courtesy of a great twitter blog post from LandingNet. Comments welcome below.
Social Media Statistics
To what extent is social media dominating the Internet and changing the face of business? Watch this video to discover out the figures:-
Twitter and the Law – Legal Issues For Twitter Video Marketing
Considering using Twitter for your law firm? What are the legal issues? http://www.reelseo.com/ interview a US IP attorney, Evan Brown for some general advice, including the answer to this fundamental question:-
03:27 I’d like to ask you, as an internet lawyer, what would you consider to be the most important legal issues today with using twitter for business purposes?
Evan 03:58 The same issues that you would have with anybody using twitter…It’s very easy to put up content on twitter; there’s very little preparation that needs to go into what you’re going to say. So, I think the over-arching issue for companies, is to remember how using twitter can affect the brand. That’s kind of a general notion that we can certainly unpack and break that down a little bit. But not only does a company need to be aware of what a company is saying about it’s own brand, it’s own goods, or services, or products, or what have you, to people in the marketplace, who may follow that company on twitter; but it also needs to be careful, the company needs to be careful about what it’s saying about other companies, other participants in the marketplace. So, you know, in this whole mixture of things that could possibly go wrong from a legal standpoint, I would say protecting the brand is probably the biggest single legal issue that could arise from twitter.
To summarise, protect your brand but don’t defame anyone or pass yourself off as another business. More discussion in the video here:-
Twitter and the Law – Developing Legal Business Through Twitter
How should your law firm be utilising Twitter? Explanations from Michelle Hynes-McIlroy aka LegalEagleMHM as interviewed by Stephen Moore of Moore Legal Technology and CaseCheck. See especially from 6:50 onwards. Michelle notes that she has adapted her use of Twitter over the course of 2010, so follow @LegalEagleMHM for an update in due course.
For further updates on social media use with particular focus on the legal profession and developing business for law firms, see the following links:-