Top 7 SEO Tips for Law Firms

Mar 21, 2011   //   by GavWard   //   Search Engine Optimisation  //  2 Comments

Despite the large availability of free social media and blogging platforms in 2011, there are still reports that some law firms have poor or, in extreme cases, non-existent brand awareness. Contrastingly, some are doing exceptionally well and winning business from social media and web presence. Below are seven top tips for law firms looking to improve their search engine optimisation (SEO):-SEO

1. Choose targeted keywords for which your firm’s clients or prospective clients would search;

2. Include targeted keywords in meta data of all pages of firm website, especially home page, but don’t stuff keywords;

3. Create or integrate a blog, e.g. using WordPress, install an SEO plugin, and write content using targeted keywords;

4. Write expert articles and submit them to quality article directories e.g. ezine;

5. Utilise several social media platforms like twitter or linkedin to send social signals to your firm’s website;

6. Embed your firm’s main twitter feed onto a separate page on your firm’s website;

7. Keep your firm’s website and blog updated with good quality content

If you have a tip you’d like to share or even a question you’d like to ask, please do so below or on twitter via the hashtag #SEOTip.

For further information, please get in touch with me at Wardblawg.com or, for a professional legal technology service for law firms, speak to Stephen Moore of Moore Legal Technology.

2 Comments

Leave a comment

GavWard Twitter